Cient Story - Mrs. Juarsih

Success and Effective 
Client Name: Mrs. Juarsih (49 yrs) 
Group Name: Eastern Star (SG) 


Juarsih  is one of the target client of Multipurpose Cooperative Enterprises (KSU) Dian Mandiri, which is really successful and effective in managing the loan given. During the past eight years as a member of the KSU, at least there are four types of business she runs that works. Starting from selling fried snacks, then improving the business with pastries. Originally the cake she made was very limited in quantity and type, but until now the number has grown large which is no longer sold in shops, but served by the order for events or a celebration party. While running the business mentioned previously,  Juarsih also runs a business selling clothes to the people around by credit (including bed linen, children's clothing, and not only that, the mother of three also sells many basic food needs by credit, such as cooking oil, sugar, rice, and so forth.

Selling basic food items this way, has an interesting and valuable story behind it. She said she really wanted to open a shop or stall in her home where there is enough room and place strategically. However, due to considerations which are not far from her home, there were two food stalls already, and then she canceled her intention to open a shop. This is in accordance with the ethics instilled by Diman for business carried on should not interfere with other traders or unfair competition (Diman Impact). Another added value is by way of credit are the people around who have been helped. 

Seeing what is done by Juarsih, showing that she has a keen eye in doing business with loan support from Diman. She was also largely responsible for the loans, payments on time. Among a group of colleagues she is known well enough and are willing to help, and still motivates peer group members to be responsible for their loans. She is also active in the local activities and motivates the women residents around like the PKK (residential meetings), Qoran recitation, and neighborhood health center. 

Mother Juarsih honestly admit that by joining Diman is very pleasant and a blessing. There are changes and improvements obtained through the current loan in the form of gold client products and small group. This client who already has two grandchildren is still trying and hoping to develop the business as a stall at the market near where she resides. By joining Diman she also aspires to send her children for a formal education, and together with the family to enjoy happiness. 

Note: Patronage Branch: Bekasi PO: Detan T Date of data collection: January 2011 Award from Diman: Client Story Competition Winner II - Diman 12th Anniversary